Every writer has a moment when a story that was meant to stay private begins to ask for a wider audience.
Sometimes it starts with a notebook. Sometimes it starts with a question from your children. And sometimes it begins with a simple realization: If I donโt write this down, these stories might disappear.
In this episode of The Writing Coach Podcast, I sit down with my client Margot Stornelli, a retired librarian who turned a personal journaling project into a full memoir. What began as a way to record her life for her children eventually grew into The Big Red Suitcase, a travel memoir filled with memories, reflections, and stories gathered over decades of living and exploring the world.
Margotโs path to authorship is both inspiring and reassuring for writers at any stage. She didnโt start with a grand publishing plan. She started with curiosity, a lifetime of experiences, and a desire to leave something meaningful for the next generation.
In our conversation, we talk about the surprising way her memoir began, how she slowly transformed scattered diary entries into a cohesive book, and what itโs like to move from being a lifelong reader and librarian to becoming an author herself.
If youโve ever wondered whether your own life stories might be worth writing down, this conversation will give you a powerful reason to start.
Check out the episode now!
Audio:
Video:
The Writing Coach Episode #222 Show Notes
Get your copy of The Big Red Suitcase by Margot Stornelli.
—
Get a FREE copy of Kevin’s book: The Science (and Magic) of Writing Retreats.
Buy a copy of Kevin’s new book: The Frustrated Writer’s Colouring Book.

The Writing Coach Episode #222 Transcript
Today on the podcast, I have my client, Margot Stornelli. Margot, welcome to the show.
Thank you.
You worked for years as a librarian, so obviously, books have always been a huge part of your life. When did you realize they were going to be such a big part of your career โ not just then, but now as an author?
After I retired, I realized my kids didnโt really know my life story. And I knew very little about my parentsโ life stories. So I decided I was going to write it down. I started by writing a diary, and once I saw how much material I had, I thought maybe I should actually learn how to write a book.
Tell me about that diary process. Was there a moment when you bought a notebook and thought, This is happening? Or did it just naturally start getting written down?
Well, these days I did it all online โ on the computer.
Word? Or was there special software?
Just Microsoft Word. Several different files. Then I started putting those files together and trying to connect them.
The memoir, The Big Red Suitcase, is ultimately a travel memoir. At what point did you start thinking of it that way โ instead of just โHereโs my life story for my kidsโ โ and begin shaping it into a book about travel and your experiences abroad?
I think it was 2023. I had already been retired for two years, and my daughter had just had her first baby. I was doing a lot of babysitting, and I decided I wanted to pass my legacy down to her.
I started Googling memoirs and writing, and I connected with a woman in Alaska. She hosted weekly webinars โ Thursday nights at 7:30 โ and I tuned in every week with about 150 other people. She would often feature someoneโs writing, but at that point I wasnโt actively writing yet.
After a year of listening, I thought, Maybe I should get started. Iโm not getting any younger.
You worked in school libraries for much of your career. Was there ever a memoir you read that made you think, Maybe one day I could do this?
Believe it or not โ Anne Frank.
Wow. Thatโs a huge book for so many people.
Yes. My mother is Jewish, although I wasnโt raised in the Jewish faith. I learned a lot about the Holocaust and the war in Europe later in life, especially when I was living in Europe fifty years ago. I had missed my senior year of high school, when they taught that material.
So I started reading memoirs by survivors of the war. Eventually I thought, maybe I could do this too.
Thatโs something you touch on in the book โ learning about history and culture by actually going there. You write about speaking with Holocaust survivors and how different that felt compared to learning about it from a distance.
Yes. In 2025, it was the 80th anniversary of the end of the war. The Dutch and Canadians have a special connection because the Dutch royal family lived in Ottawa during the war โ they were exiled there. Since then, thereโs been an ongoing relationship, like sending tulips back and forth.
I went to an exhibition in Mississauga with a friend whoโs also Dutch Canadian. Her father married a war bride. There were 80 participants featured in the exhibit. Their photographs were displayed along the walls with captions underneath โ stories about where they were 80 years ago.
Most of them had been young children displaced from their homes. It was very moving. I think I ended my book with that exhibit. Seeing those stories โ written by people who had lived through displacement โ was powerful.
You were born and raised in America, then spent significant time in Europe, and eventually settled in Canada. How does the book explore that journey โ and your evolving sense of cultural identity?
I moved to Canada about five years after returning from Europe. I had quit college at the time, met a man, and eventually married him here in Toronto.
After living in Europe, I never quite settled back into American life. I had this feeling that maybe I could live abroad again. Even when I visited Toronto on long weekends with a friend, it felt completely different โ even though it was less than 200 miles from home.
Eventually, as a resident, it became home. I adapted to it and really enjoyed it. And 45 years later, Iโm still here.
Given that this is a book about travel and movement โ where do you consider home now?
Rochester will always feel like home โ where I grew up โ even though I left at 23. My parents stayed in my childhood home until the early โ90s. My kids were introduced to that house when they were young.
I still stay in touch with high school friends. We have reunions every five years and a webpage where we update our profiles.
I lived in Canada for 37 years before becoming a citizen. People always asked why I hadnโt changed my citizenship. I made excuses โ maybe Iโd move back to the U.S. someday, or become a snowbird in Florida.
But Iโll admit โ the night Donald Trump was first elected in 2016, I downloaded the application. I was sworn in six months later.
The early part of the book revisits your childhood in America. I canโt remember what I had for breakfast yesterday โ so how did you dig back into those memories and bring them to life?
Two years ago, my mother moved into assisted living. When my sister and I cleared out her apartment, I ended up with all the photographs because I had driven there and she had flown.
One day I started going through them โ pictures Iโd never seen before. My own photo albums donโt really begin until the 1980s, when I was living in Canada and had my own children. So I began piecing together the earlier years.
Both my parents are now in their late 90s. Whenever I visit โ about every six weeks โ my father talks about his childhood. He didnโt fight in the war, but he worked as a clerk on a fort in Georgia. He started sharing stories.
I asked my mother questions too, but she didnโt want to talk about her childhood. My older sister knew more than I did, so we started sharing stories and comparing memories.
I also mention in the book that when my father first began practicing as a family physician, we lived in a house attached to his office at a busy intersection. I donโt remember much of it from my earliest years, but later, when extended family visited Rochester and the main house was full, my kids and I would stay at the office house.
The upstairs had these old walk-in closets that connected together. My kids loved running through them. And I started imagining that maybe my childhood had unfolded in similar ways in that same space.
You write about the importance of family vacations โ how those early trips shaped your later experiences in Europe. What were those trips like?
They were wonderful. Lots of road trips. Weโd get up at five in the morning and drive seven or eight hours. One of our annual trips was to the White Mountains in New Hampshire.
We stayed at a lodge at the base of the mountain. We packed three days of clothes in backpacks and climbed up to cabins at the top โ really more like huts with large bunk rooms, one for men and one for women, and a big communal dining area. They served hot meals and packed lunches for the next day.
I doubt there were any accommodations for food allergies back then. It was just the way it was.
It became a summer tradition from the time I was very young until I left for college.
Do you think those trips instilled something in you โ curiosity, bravery?
Definitely bravery.
On our very first trip up the mountain โ I was maybe five or six โ we got caught in a snow or hail storm near the top. There were four children between five and ten, plus my parents. Weโd been hiking all day and saw other hikers sitting on rocks and logs. We joined them.
People were starting to get worried about being lost. Some of the older men built a fire. Eventually someone noticed a searchlight in the distance. The staff at the hut must have realized that 15 people were missing from the reservation.
This was before radios or cell phones. They eventually found us. We were only about half a mile from the hut, but in those weather conditions it felt much farther.
Well, you bring up the idea of what was available back then โ and that was something that really jumped out at me in the book: how disconnected people were before cell phones and before the internet was everywhere.
Thereโs a period in the book where youโre out of contact with your parents for over a month, I think. And I just thinkโฆ if I go a day without hearing from my kids, I start wondering whatโs going on.
Itโs such an interesting glimpse into a time when kids โ especially teens โ had to be much more independent than they are today. So here you areโฆ how old are you in the core section of the book? Eighteen?
My trip to Europe was age 17 to 18.
Seventeen to eighteen โ and youโre alone in Europe, navigating other countries and cultures, without a cell phone, without a computer, without the internet or emailโฆ and yet it was profoundly transformative for you. So much so that youโre still writing about it all this time later.
Why do you think it was such a transformative experience โ that huge adventure, on your own, in Europe?
Before I left, we had an exchange student a year or two earlier. I think she was with us for one semester โ four or five months โ and I really got to like her. And of course, as soon as we really got to know each other, it was time for her to leave.
My sister had been to France one summer before that. My brother had been to Israel working on a kibbutz. I have an older brother and an older sister, and then two younger brothers โ so Iโm right in the middle.
And I was thinking, in the back of my mind, that a summer was too short. It would feel like a vacation. If I was going to do this, I wanted to really get to know people and have the full experience.
And alsoโฆ I donโt know. It was just a time in my life โ like most teenagers โ I wanted to get out on my own as quickly as possible.
I hear you.
So I looked into a year-long program. I was very concerned about whether I could do it during my senior year of high school instead of waiting until after I graduated โ because I didnโt want to fall behind. I wanted to stay with my age group when I got to college.
I found out I could double up on credits โ take an extra course, no study halls โ and I could graduate as a junior instead of a senior. So thatโs what I did.
And little did I know at the time that my departure day was going to be my graduation day. I kind of regret missing out on that.
But fortunately, our school district has reunions every five years, and theyโre organized by class volunteers. A couple of times I even helped from Canada โ looking people up online and trying to find them, because of course women change their names and all of that.
So itโs been nice that every five years, at least 100 of us get together. Our graduating class was, I think, 450 or 500 people. Of course, several have passed away. But thereโs a core group that always comes โ people who still live in Rochester, and people who come back for the events.
The book is called The Big Red Suitcase. What role does that suitcase play in the story?
Well, it wasnโt actually a red suitcase when I first started out.
Funny enough, Iโve had a red suitcase set for the last 20 years โ four pieces that fit inside each other. Itโs canvas, and I still use it.
The title went through a couple of name changes, but when I landed on the suitcase title, everybody โ people in your class, and friends and family who knew I was writing โ were really excited about it. So I stuck with it.
Do you see it as a symbol of freedom, or does it represent something else?
Itโs like my little companion. I donโt have a dog, but I do have a suitcase on wheels that I can stroll through an airport.
One of my favorite parts of your book โ and travel memoirs in general โ is hearing about the food people eat in other places. Your book covers some really interesting meals, both good and bad.
Are there any favorite โ or not-so-favorite โ meals that come to mind?
I do not like pea soup, and thatโs a staple in the Netherlands. More so with the last family I stayed with for a couple of months โ not the other ones โ but I sipped it and endured it as often and as much as I could. Maybe I mixed it with other things on the plate. I donโt remember.
There are other foods in the Netherlands that I was introduced to that I still have today. One is a stroopwafel. Itโs a small, flat, circular waffle โ maybe the size of a jar opening โ with syrup or honey in the middle. Itโs delicious.
Itโs pretty much a breakfast staple, or you eat it with coffee or tea. They have a tradition of a coffee break in the morning, a tea break in the afternoon โ like the British โ and then another coffee or tea after dinner, usually served with little treats.
Ah, nice. Do you have a favorite moment from the book โ or maybe a favorite chapter?
Iโd say the chapter about the year in Europe, because itโs been a significant memory that Iโve cherished all my life. I adopted a lot of the customs I learned over there.
I still correspond with three girlfriends โ one of them being the Dutch โsisterโ who was in California during the year I stayed with her family. We met in person three or four years later and weโve been in touch ever since.
She and her parents also developed a relationship with my mother. My mother, brother, and sister came to visit the Netherlands that Christmas when I was there. We had two weeks together, and we took a side trip to Paris while they were there.
That chapter was actually the first one I wrote. I went through bags of pictures I still had โ and I never did find the diary โ but I got in touch with the three girlfriends and they sent me things.
For example, one of the girls had a summer home on an island north of the Netherlands. Iโd been there twice, and Iโd written a thank-you note in their guest book back in 1974. My friend found it, scanned it, and sent it to me.
Thatโs amazing. So you were able to incorporate it into the book.
Yeah. And the three of us have kept in touch for 50 years.
Theyโve all been to Toronto and to the U.S. a couple of times where we reconnected. I went back to the Netherlands at Christmas in โ77 โ about three years after my year there โ and then it was another 37 years before I went back again. Once I got married, we didnโt travel that much. There were other priorities.
So it was really nice to go back 12 years ago, in 2013, and bring my daughter with me. I wanted to bring my son too, but he had other things going on.
My daughter didnโt end up meeting my Dutch sister because of the timing โ I left on a Friday night and she arrived Tuesday morning. So I spent the first three days with my Dutch sister, then we visited the other two friends, and then we took a week to go down to Paris.
But my daughter was very impressed. She liked that everyone spoke English.
It does make travel easier.
It really does. Even the younger people spoke very good English. That was impressive.
Speaking of your daughter and son โ and your parents, who are both still alive โ you mentioned being inspired to write this because you wanted to share your story. The book is now out. Has anyone read it yet? Have you gotten any feedback?
It only went on the market about a week or two ago.
My oldest brother said he ordered it, but at the same time I gave the publisher a list of 25 family members and friends to send it to. So heโs going to get two copies. Hopefully one of them comes back to me.
Iโm sure that feedback will start flowing in.
I advertised it on my high school website, and one of the girls jumped in and said, โOh yeah, Iโm ordering it now.โ But I havenโt heard anything since.
Honestly, Iโm still waiting for my copies to come from the publisher.
Thatโs how fresh this is.
I blame the Canadian mail service on that one.
Where is the book available? If people want to pick up a copy, where should we send them?
They can search The Big Red Suitcase and itโll take them to Barnes & Noble and Amazon, as well as the publisherโs website and bookstore.
Itโs available on Amazon.com and Amazon.ca. Thereโs been a pricing problem on the Canadian side, but theyโre working on it.
I was able to buy my ebook copy no problem, so Iโm sure the paperback will get sorted.
I hear paperbacks might be eliminated soon.
Oh wow. Okay.
Yeah, I just read that a few days ago somewhere.
Last thing before we wrap up: you attended my retreat last summer while you were putting final touches on the book. It was so wonderful to spend time with you in person and see you working so hard.
Can you talk about the retreat experience and the role it played in helping you finish the writing and revision process?
I was very impressed with the location and setting. It felt like an old-fashioned manor home in the middle of the woods โ just north of Ottawa, on the Quebec border.
I originally thought about driving, but I told myself, once I get to Ottawa Iโm going to get lost. So I flew instead โ and it was really nice.
It was four days with a small group. You did a lot of teaching, and we also had free time to walk through the woods or do our own writing.
The hostess, Sandy, was very accommodating. She made delicious meals and always had healthy snacks out.
I was impressed by the whole experience. Iโm glad I did it. I didnโt finish the book until around Christmas, but I got a lot done during that week โ in a way you just donโt when youโre at home and distracted by everything.
Absolutely.
That was my โvacationโ for 2025, and Iโm glad I did it. It was a very interesting experience for me, and I highly recommend something like that to anyone โ whether itโs writing, cooking, artโฆ anything.
It was wonderful having you there, and itโs been so fun supporting you on this book.
Can I say one more thing?
Absolutely. That six-hour blackout was quite an experience.
So many people โ whether theyโre planning a retreat or writing a book โ are focused on what could go wrong. Theyโre terrified, and they think everything has to go perfectly for it to be good.
But, as you point out, in the middle of the retreat we had a giant storm and lost power. Was it just after dinner โ or almost during dinner?
I think it started around four or five oโclock. The power came back around ten.
I actually donโt think it came back until three in the morning.
But for me, that was one of the best parts of the retreat. We got out the candles, stayed around the table, and spent the evening talking. Maybe it wasnโt the most productive night in terms of writing, since we had no electricity โ but it was my favorite night.
What Iโve always wanted is to create a life where I can spend time with artists โ people who care about books and literature and cinema โ and talk about the things that matter to me. That night felt like that: wine, beer, candles, and talking about books late into the night.
Itโs a great example of how sometimes the best things are the things you donโt plan for โ not perfect, but real, and special in their own way.
Margot, congratulations on the publication of The Big Red Suitcase. Weโll have links in the show notes so people can grab a copy.
Whatโs coming up in the next few weeks or months in terms of getting the word out about the book?
My book will be featured at the London Book Fair in England in mid-March. Thereโs also a book fair scheduled in Los Angeles in mid-April, and Iโll be attending that one to sign books with four other authors from this publisher.
Iโm really looking forward to it, because Iโve always been on the other side of the table โ getting my book signed โ instead of doing the signing. So thatโll be a new experience.
And of course, getting back into social media and learning the updated technology again. Iโve been away from all that since I retired.
Thereโs nothing better than getting to follow the whole journey โ from an idea or early draft to interviewing you now and hearing youโre headed to LA in a couple of weeks to sign books.
Itโs exciting for me, and itโs been such a pleasure to be a small part of that journey with you. Thank you for allowing me to work with you on this project.
I just want to say I really, really enjoyed working with you this past year. I donโt think I would have finished this project without your guidance โ two or three times a week โ and sharing our scenes and getting them critiqued, not only by you, but by the other classmates.
I honestly think I would have abandoned it otherwise. Having that one-on-one support, and the small group experience of about 20 people to share stories with โ that made the difference.
And I was the only one doing a memoir. Everyone else was writing fiction. So it was a very interesting experience being part of that group.
It was an honor to work with you. Thanks so much for joining me on The Writing Coach podcast today.
Thank you, Kevin.
—

Kevin T. Johns is a writing coach who helps authors stop struggling in isolation and start finishing books with clarity, confidence, and momentum.
Book a consultation call with him here.


