The Futility of Direct Response Book Marketing via Twitter

Are you wasting your time trying to sell books on Twitter?

I strongly suspect you are.

That said, a unique opportunity has arisen whereby I can test my theory.

An affiliate marketer recently started promoting my book, The Page Turners: Economy of Fear on his Twitter feed.

It’s my book, so I have access to ALL the sales data. I can thus measure exactly how successful a direct response approach to book marketing on Twitter can be… without having to actually spam my Twitter followers.

Yay!

Check out the video below for the full case study and results:

The results of this case study are not to be taken lightly.

Every single day I see independent authors promoting their books in this exact manner on Twitter, and likely getting similar results to what I demonstrate in this case study.

Life is short, my friends, and your time is utterly precious. Don’t waste it trying to sell books via direct response Twitter posts.

grey backKevin T. Johns is an author, writing coach, and ghostwriter. He has helped hundreds of writers from around the world get ideas out of their heads, onto the page, and into readers' hands. Get your free copy of his short guide for authors below.

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1 Comment

  • Cassandra Leuthold

    Reply Reply March 25, 2016

    Kevin, as soon as I saw the title of this post, I bookmarked it in my head to read it when I found the time. So informative, and I can’t argue with your results. Thanks for saving me time on social media, which I recently heard Jeff Goins shoo authors away from for greener sales pastures, too. I hate to see an Amazon flatline, though – let me know if there’s anyway I can cross-promote or help. : )

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