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Customer Case Studies
James is trainer and educator in a popular online niche
He has an existing online course he sells via his website. James teaches a live workshop version of the material from time to time, and has adapted portions of the material into a keynote speech. As such, he already knows the value of re-purposing existing material. He wants to attract more clients and get even more speaking engagements via the authority that comes from publishing a book. The problem is teaching a course and writing a book are two totally different things, and he knows writing is not his area of comfort and expertise.
Cheryl is a successful business leader in her industry.
She’s built her company from the ground up, and has decades of experience and expertise in her field. She feels compelled to pass on her knowledge and expertise to others, and she loves the idea of sharing her idea through a book. The problem is her time is extremely valuable. It just doesn’t make financial sense to dedicate the amount of time it would take to writing a book. In addition, she’s already juggling the numerous responsibilities that come with a leadership role in a busy organization. She knows her book will provide massive value to her readers and would ultimately be part of her legacy, but she just can’t see how she’ll ever be able to get a book written.
Greg is an aspiring author.
He’s been struggling to get a book written for three years now, but he only has five rough chapters to show for it. Along the way he’s discovered writing a book isn’t nearly as fun or as easy as he thought it would be when he started writing. The problem is he’s already invested hours and hours of hard work into the project, not to mention a whole lot heart and soul. Greg isn’t ready to give up on the project of becoming a published author, but after three years of effort with little to show for it, he’s realized the book is never going to be completed if he doesn’t get some help.
Karen loves fantasy novels.
She’s read them ever since she was a kid, and has put together a very respectable collection over the years. She’s an expert on the genre, and even has an idea for a fantasy novel of her own. Having read hundreds of novels in this genre, she knows her idea is totally unique and would thrill existing fans. The problem is she simply doesn’t have the writing skills to get a novel written. She’s confident her story will be a hit with her audience, and she loves the idea of having a fantasy novel of her own to put alongside or her favorite on her bookshelf, but knows she would never be able to write it herself.