Master the Craft of Fiction Writing in February 2017

Join writing coach Kevin T. Johns on an 8-module, 4-week crash course in writer's craft

From: Kevin T. Johns, Ottawa, Ontario - January 2017

Dear Aspiring Author,

Have you wondered what it would be like to write and publish a hit novel?

I mean, you grew up loving books, right?

You’ve got shelves full of them.

(And probably a Kindle with a few hundred more on it...)

Maybe you even studied journalism, communications, or English literature at University or College.

You're passionate about literature.

You know you have a story to share with the world.

And yet you just can’t ever seem to get your novel written...

So... what can you do to change that?

Learn How to Write with the Confidence and Joy of a Best Selling Author

What if you could write with the same focus & joy as your favorite authors?

What if you could write your book swiftly and confidently without getting “lost in the weeds” or getting overwhelmed by the massive complexity of it all?

I know for a fact you CAN do it…  because I’ve done it myself.

I’ve written and published over half a dozen books in the last few years alone – including novels, non-fiction, and even a children’s picture book.

I’ve ghostwritten books for top entrepreneurs.

I’ve had the pleasure of teaching hundreds of authors from all around the world.

I moderate panels at conventions, and interview celebrity-authors on my podcasts.

I do live readings at schools, teach workshops at Universities, and even get paid to give talks to groups like the Canadian Authors Association.

I’m actively living the literary life I always dreamed of… but it wasn’t always that way.

Writing coaching Kevin T. Johns speaking at a Canadian Authors Association Event

I Spent 8 Long (& Painful!) Years Writing My First Novel

After graduating from University, I immediately started work on my first book.


The novel I'd started writing nearly a decade earlier was still incomplete.

Somewhere along the way, my life had gone totally off-track.

I'd always been a creative person... yet I was working a soul-crushing job devoid of creativity and excitement.

My unfinished manuscript began to feel like an embarrassing ball & chain I would forever drag around behind me.

No matter how hard I worked, the story and the writing never seemed good enough.

It always felt like one step forwards, two steps back.

I knew there HAD to be a better way to write a novel.

The Key to Productivity and Writing Success

Depositphotos_53466227_l-2015I spent 8 years stumbling my way along, trying to figure things out on my own through trial and error.

And the truth is...

I spent a lot of that time staring at a blank page waiting for inspiration to strike.

I had to learn the hard way that waiting for inspiration is NOT how modern professional writers go about approaching their craft…

There are foundational principles and essential skill-sets that, when developed and used properly, make writing a novel so much EASIER.

What it takes to write a successful novel is NOT a mystery.

I had just failed to seek out the help I needed.

Are You Making This Mistake?


Novel writing is a long, grueling, and lonely process.

One recent study showed that 81% of people want to write a book, yet few ever do.

Most people burn out, give up, or never get started to begin with.

Even people who devour books, love literature, and have a background in writing find they are unable to complete and sell a novel, despite their best efforts.

There is actually a shockingly simple answer as to why this happens on such a predictably frequent basis:

Few People Are Ever Taught How to Write a Book

Thinking you'll suddenly be able to write a novel just because you love books and write well isn't realistic.

We all love to eat... but that doesn't mean we could cook a five-course meal for a 20 person dinner party without ever taking a single cooking class.

Education, skill-acquisition, and discipline are essential elements of success in most fields, including creative writing.

Best-selling authors like Stephen King are able to produce a new hit book year after year.

Pros like King are able to do this because they have established the tools, processes, and systems necessary to allow them to work productively and consistently produce novels that readers love.

You're about to discover how these same tools, processes, and systems can work for you.

It's Time to Transform Your Writing

Do you have a story within you the world needs to hear?

Are you passionate about writing and ready to get your story onto the page?

Do you want to write with confidence and joy?

If you've answered “YES!” then continue reading...

...because I’m about to offer you the same transformation I went through.

I've been where you are now.

I’ve struggled to get my story written.

I’ve felt lost and confused.

I’ve questioned myself and my abilities as a writer.

But that's all in the past...

I'm about to show you how to overcome confusion, erase self-doubt, and transform yourself from an aspiring author into a productive and successful published novelist.



The Writer's Craft Boot Camp

A 4-week, 8-module crash course in the craft of fiction writing

The Writer's Craft Boot Camp is an online course for fiction authors that combines video training and live coaching, running from February 6, 2017 to March 3, 2017.

It's 8 video modules will walk you through the key components to mastering the craft of fiction writing. 

You'll learn:

Module 1 - Genre Genius

Module 2 - Secrets of Story Structure

Module 3 - Crafting Charismatic Characters

Module 4 - Drafting Distinct Dialogue

Module 5 - The Pleasures of Plotting

Module 6 - Strategic Scenes Structure

Module 7 - Revelatory Revisions

Module 8 - Rules for a Regular Writing Habit

And you won't have to do it alone...

Every week throughout the course, writing coach Kevin T. Johns will host a group coaching session via video conference.

You'll be able to ask questions, get support, and maintain motivation throughout the boot camp.


The Writer's Craft Boot Camp Schedule

The boot camp runs from Monday, February 6, 2017 to Friday, March 3, 2017.

Each Monday and Wednesday you'll receive access to new video training modules. Every Friday, you'll join in a group coaching session led by writing coach Kevin T. Johns.

Continue to scroll down for a full day-by-day detailed break-down:


Monday, February 6: Genre Genius

In Module 1: Genre Genius, we'll explore how you can avoid wasting creative time and energy by harnessing the power of genre conventions, tropes, and expectations. Long before you come up with the perfect character or plot for your novel, you MUST know your genre inside and out!

In Module 1, you'll discover:

  • How to harness the power of genre to please your readers while simultaneously making your creative process infinitely easier.
  • Why developing an idea, concept, or premise is NOT where you want to begin.
  • Why understanding the “genre cycle” is a critical part of writing your novel.
  • The significant (and sometimes career destroying) danger of not living up to reader expectations.

Wednesday, February 8: Secrets of Story Structure

In Module 2: Secrets of Story Structure, you'll learn about the invisible superstructures underlying all coherent stories and novels.

In Module 2, you'll discover:

  • Why following an established story structure already proven to work with readers is essential to the success of your novel.
  • The story structure best used to build YOUR narrative, be it the Hollywood 3-Act structure or Russian Folklorist Vladimir Propp’s 31 step process!
  • How modern writers like Dan Harmon are building on traditional story structure to give it their own unique post-modern twist on television shows like the cult hit "Community".

Friday, February 10: Group Coaching Session #1

Monday, Febraury 13: Crafting Charismatic Characters

In Module 3: Crafting Charismatic Characters, you'll learn what seperates legendary characters like Jane Eyre, Harry Potter, and Jay Gatsby from the slew of cookie-cutter styled forgettable protagonists. 

In Module 3, you'll discover:

  • How to create unique characters readers fall in love with.
  • What Mickey Mouse and the Simpsons can teach you about character design.
  • The difference between flat and round characters... and why your novel needs both.
  • How to choose the right Point of View for your narrative.

Wednesday, February 15: Drafting Distinct Dialogue

In Module 4: Drafting Distinct Dialogue, you'll learn how to write memorable dialogue that sparkles with wit and complexity, and is rich with character.

In Module 4, you'll discover:

  • How to craft dialogue that rings authentic and draws in readers.
  • Why you MUST put your manuscript's dialogue scenes through the "Barbie/Wolverine" test.
  • How to use dialogue to simultaneously forward the plot, deepen tension, and reveal character.
  • When to use "LY" adverbs in your dialogue tags.

Friday, February 17: Group Coaching Session #2

Monday, February 22: The Pleasures of Plotting

In Module 5: The Pleasure of Plotting, you'll learn how to weave together the many "puzzle pieces" of your story, so they produce a pleasing and cohesive whole.

In module 5, you'll discover:

  • How to complete plotting process in a way that isn’t overwhelming.
  • Why answering “Why don’t they…?” questions is a secret to smooth narrative development.
  • How to develop a Beat Sheet that makes the plotting, organizing, and crafting of your narrative as easy as can be.

Wednesday, February 22: Strategic Scene Structure

In Module 6: Strategic Scene Structure, we'll explore the foundational element of all story telling: the scene!

In module 6, you'll discover:

  • How to writes scenes that keep readers turning pages and unable to put your book down.
  • The importance of ensuring every scene has a major polarity shift.
  • How to continually raise the stakes throughout your scenes.
  • How to use the “Thrust and Twist” method to end chapters.

Friday, February 24: Group Coaching Session #3

Monday, February 27: Revelatory Revisions

Completing the first draft of your manuscript is just the begining! In Module 7: Revelatory Revisions, we'll dive deep into the editing and revision process. 

In module 7, you'll discover:

  • How to transform sub-part first drafts into stunning final drafts.
  • How to know which of the four different models for approaching the revision process works best for you.
  • The importance of undertaking revisions via “sweeps”.

Wednesday, February 26: Regular Writing Habit

In our final module, Rules for a Regular Writing Habit, you'll learn how to take everything you learned in the first 7 modules, and apply it over the long term via a regular writing practice. 

In module 8, you'll discover:

  • Tools and systems to keep you accountable and on-track throughout the writing process.
  • How to carve out time to write each and every day, even if you have a full-time job, kids, and other responsibilities.
  • The importance of creating non-negotiable writing time.

Friday, March 3: Coaching Session #4


30 Day Money Back Guarantee

I’m commited to helping you achieve your writing goals and get results from this boot camp that well exceed the investment.

That’s why I guarantee you will be thrilled with The Writer’s Craft Boot Camp.

I personally promise you’ll finish the boot camp more knowledgeable about your craft, better focused on your novel, and overflowing with motivation to get your book written.

If you watch the videos, do the assignments, attend the coaching sessions and don’t see the results you want, I’ll happily refund your money.

Important: I require that you submit your completed homework before I refund you the money. I know that if you take action and apply what I teach in this boot camp, you WILL get results. And if you do the assignments and you don’t see a return on your efforts… then let me know within 30 days of your purchase and I’ll be happy to return your investment.

If you put in the work, I know you will achieve your dreams.

Oliver Guttorm

"Kevin's enthusiasm is contagiousYou can’t help but get inspired to keep on writing. He is your guide, mentor and your friend. He makes the impossible seem possible."

Oliver Guttorm, coaching client
Kathryn Harris

“Kevin is committed to helping writers find themselves on the page. He is knowledgeable and professional with a great sense of humour and warm personality. He’s encouraging and permeates a confidence that is inspiring.”

Kathryn Harris, coaching client
Andre Petrolo

"I encourage you to soak up everything Kevin has to offer! I owe a lot of my new-found confidence and conviction to Kevin’s client-centered approach to coaching.”

Andre Petrolo, coaching client
Chris Shumate

“I could tell Kevin really wanted to see me succeed. He helped me find gaps in my story structure, and think through many ways to improve my narrative."

Chris Shumate, coaching client
Tammy Chimi

"Thanks to Kevin I finished my first draft in two and a half months. I would highly recommend group coaching with Kevin T. Johns.”

Tammy Chimi, coaching client
Laura Morano

"Kevin teaches with humor, compassion, encouragement and a huge dose of realism. I recommend this course without hesitation. Join so you can go write your book too!"

Laura Morano, coaching client

***Risk-Free Enrollment Form***

“Yes, Kevin, I’m ready to transform my writing!”

When I enroll in The Writer's Craft Boot Camp, I will receive 8 modules of writer's craft training, delivered over four weeks, along with weekly coaching sessions.

I understand I'm investing in my career as a writing when I join The Writer's Craft Boot Camp, and that enrollment comes with a 100% satisfaction guarantee from writing coach Kevin T. Johns.

Click below to enroll now:

join now

Transform Your Writing this Feburary

You’ve read this far… that means you’re serious about investing in your career as an author.

Even if you only sell your books for $10 each... you’ll make back your investment in the course after just 50 book sales!

You’ll easily be able to do that selling just to friends and family alone!

But I know you're going to sell a LOT more than just 30 copies of your book.  

Because you have something special inside of you

And you owe it to the world to get that story written.

Publishing a book isn’t just about changing your life, or even changing the lives of your readers. It’s about changing the world. That’s the power of art! Words on a page have started revolutions. They have saved lives and defined cultures.

This is your chance to actively shape the world you live in via your unique artistic vision.

Art matters. Stories matter. And all I can say is that I sincerely hope The Writer's Craft Boot Camp can help bring your story into fruition.

I’m here to help you, and Book Camp is ready for you to join.

Now it’s up to you.

And listen… here’s the truth about success: it’s not about who was born with the most talent or who has the best life conditions.

It’s about who wants it the most.

So… how badly do you want this to be the year you write a great novel?

Join The Writer's Craft Boot Camp now.

I look forward to learning more about you and your novel.

Your pal in writing,

Kevin T. Johns

Kevin T. Johns, author and writing coach

***Risk-Free Enrollment Form***

“Yes, Kevin, I’m ready to transform my writing!”

When I enroll in The Writer's Craft Boot Camp, I will receive 8 modules of writer's craft training, delivered over four weeks, along with weekly coaching sessions.

I understand I'm investing in my career as a writing when I join The Writer's Craft Boot Camp, and that enrollment comes with a 100% satisfaction guarantee from writing coach Kevin T. Johns.

Click below to enroll now:

join now