Online Marketing for Busy Authors with Fauzia Burke – The Writing Coach 023

Welcome to The Writing Coach. On this podcast, I speak with the instructors, editors, coaches, and mentors that help writers and authors create their art, build their audience, and sell their work.

In episode 23 of The Writing Coach, I speak with author and book marketing expert Fauzia Burke.

Fauzia has spent her entire professional career in book marketing and publicity, and as a result is a sought-after digital marketing expert, consultant, and speaker. In her new book Online Marketing for Busy Authors, she has combined over 20 years of professional publishing and book marketing experience to make online branding not only doable, but fun for any author who is writing or releasing a book.

During the interview, Fauzia describes:

  • Why authors so often struggle with branding and marketing;
  • How the internet has opened up direct contact between authors and readers;
  • When author need to begin the marketing process;
  • Why social media is as much about listening as it is about putting out content;
  • The huge impact that monitoring analytics can have;
  • How authors can avoid burnout when implementing a long term marketing strategy;
  • and much more!

Listen now:


Show Notes

Follow Fauzia on Twitter: @FauziaBurke

Visit Fauzia’s website.

Get your copy of Online Marketing for Busy Authors:

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Kevin T. Johns is an author, writing coach, and ghostwriter. He helps authors from around the world get their stories out of their heads, onto the page, and into readers hands. Grab a free copy of his short guide for authors by clicking the image below.


  • Margaret Long

    Reply Reply April 11, 2016

    I’ve already published my novel and it’s been getting 5 star reviews on Amazon but, I find getting my novel further out into the World is so costly. Xlibris, my publishers, said it might be a good idea to look for a literary agent but where to look? that is the question. At the moment, I’m waiting for my review from the Clarion to come back; if I get a good review, would it help my novel to go further?

    Kind Regards
    Maggie Long


      Reply Reply April 14, 2016

      Hi Margaret. The cost of marketing is something I brought up in the interview with Fauzia specifically because it’s a reality that cannot be ignore. The challenge with book marketing is that the profit margin on book sales (especially ebooks) is so thin that money invested in marketing needs to be done extremely wisely in order to actually turn a profit.

      A great review from Clarion may help your novel, but the reality is that, when it comes to reviews, the number of reviews is sometimes more important than who is giving the review or even whether the reviewers enjoyed your book or not. They more reviews you can get on Goodreads and Amazon, the more it’s going to help your sales. It’s why so many authors choose to use KDP Select to give away mass quantities of their ebooks.

      I find it curious that your publisher recommended finding a literary agent. Generally, agents are used to secure publishing contracts, not improve the marketing of your book. Perhaps your publisher meant find a publicist, not an agent?

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